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Data Deletion

Last updated: 21 October 2026

This page explains how to delete your data from Properly, including data received through Facebook, Instagram, Messenger and WhatsApp.

You sent an enquiry or messages to a developer

Properly is a system used by residential real estate developers. If you filled in a lead form in a Facebook or Instagram ad, or messaged a developer on Messenger, Instagram or WhatsApp, your data is stored in that developer’s system.

To delete it:

  1. Email support@properly.digital with the subject “Data deletion”.
  2. Include:
    • the name of the developer or residential project you contacted;
    • your name and the phone number, email or profile name you used;
    • the channel: a Facebook or Instagram form, Messenger, Instagram Direct or WhatsApp.
  3. Within 3 business days we will confirm that we have received your request. We may ask you to confirm that the data belongs to you.
  4. Within 30 days we will delete the data received through Meta platforms from the developer’s system and notify you and the developer. If the developer’s system runs on their own server, the developer carries out the deletion within the same period after our notice.

You can also contact the developer directly. The developer is the controller of your data and can delete everything they hold about you, including data not received through Meta. If you have signed a contract with the developer, they may be legally required to keep some of your data.

You connected your Page or account to Properly

To stop data from being received, disconnect the integration in Properly: Settings → Integrations → Meta → Disconnect. Access tokens are deleted immediately.

Alternatively, remove the app in Facebook: Settings & privacy → Settings → Business integrations or Apps and websites (depending on your version of the interface) → Properly → Remove.

To delete data already received, delete it in your Properly system or email support@properly.digital. When a customer’s copy of the system is deleted, all of its data is deleted; it is removed from backups within 30 days.

You use Properly as an employee of our customer

Contact your company’s Properly administrator or email support@properly.digital.

Contact

Properly Tech LLC · support@properly.digital How we process data is described in our Privacy Policy.